The proliferation of urban "no-excuses" charter schools has been justified by arguing that Black and Latinx parents want strict discipline. In this article, we examine what discipline means to Black and Latinx families at two popular choice options: a no-excuses charter and two public Montessori magnets. We found that parents viewed discipline as more than rule-following, valuing also self-discipline and academic discipline. While no-excuses parents supported an orderly environment, many found the discipline restrictive. Parents in the Montessori schools, by contrast, praised student autonomy but questioned whether the freedom was preparing their students academically. Our findings reveal a gap between what Black and Latinx parents want and what choice schools and local school choice markets have on offer.