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ERIC Number: EJ122806
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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A Management Approach to the Buyer's Market
Ihlanfeldt, William
Liberal Education, 61, 2, 133-148, May 75
There are three basic components to the concept of marketing higher education: research, strategy, and communications. (Author/KE)
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