International placement is a critical element of professional learning. During 2013-2015, the representatives of Finland, Croatia, the Netherlands, Slovenia, Estonia and the USA collaborated in the project called Soulbus. One of the aims of the project was to develop a web-based e-coaching program (Soulbus-e-Coach) to enhance cultural competencies of teachers and supervisors who work with foreign exchange students. This paper describes the developmental process including the theoretical framework, the two pilots, and the final product that incorporates the suggestions from these pilots. The Soulbus-e-Coach is available for use by any party involved in training international students. It can make a significant contribution to increasing multicultural competence among mentors and teachers, thereby enhancing the experience of practical placement for international students.