Self-reported measures are an easy, time-efficient, and low-cost way to collect research data compared to other assessment methods. They are, however, characterized by several limitations regarding the quality and the clarity of the data they produce, especially when they are implemented in education. The main purpose of the current study was to use a method called discrete choice modeling (DCM) in education, in order to develop a self-reported instrument that will reduce the bias for socially desirable responses and to assess teachers' practices in physical activity. DCM method has the ability to overcome the respondents' tendency to answer in a socially desirable way. A nationally representative sample of 531 Greek early educators participated in this study and were administered a self-assessment questionnaire based on DCM. Results showed that the DCM based newly developed instrument manages to assess effectively educators' practices and provided evidence of the applicability of the method in education. Further implications and future recommendations regarding the effective application of DCM in education are discussed.