On forced-choice tests of recognition memory, performance is best when targets are paired with novel foils (A-X), followed by corresponding lures (A-A'), and then noncorresponding lures (A-B'). The current study tested the prediction that encoding variability accounts for reduced performance on A-B' trials. Young adults (n = 43) completed the forced-choice Mnemonic Similarity Task while eye movements were recorded. Errors on the A-B' test format were attributable to encoding variability; incorrect A-B' trials were associated with more fixations to the B stimulus than the A stimulus at encoding. However, encoding variability did not account for accuracy on the A-A' test format.