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ERIC Number: EJ1221424
Record Type: Journal
Publication Date: 2019-May
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0826-4805
EISSN: N/A
Managerial Decisions to Enhance Student/Customer Retention: The Case of Ontario's Academic Institutions
Farhan, Bayan Yousef
Interchange: A Quarterly Review of Education, v50 n2 p155-174 May 2019
Academic institutions invest significant sums of money to serve their students and to influence their decisions to stay. This study sheds light on the challenge for academic institutions to allocate their investments to keep students and enhance their retention rates. This study aims to investigate whether or not providing academic services has affected the retention rate in Ontario's higher education market. The variable of academic services is measured through an examination of the effect of providing student services, technology and library acquisition, and scholarships and bursaries. The retention rate variable reflects students returning to an institution for the second year. The results of this study were reported based on examining the responsiveness; first, for all universities together (the whole market), and then for each university in Ontario's higher education market.
Springer. Available from: Springer Nature. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A