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ERIC Number: EJ1221274
Record Type: Journal
Publication Date: 2019-Jul
Pages: 16
Abstractor: As Provided
ISSN: ISSN-0951-5224
The Challenges of the Faculty Members' Commitment: The Role of University Brand
Sheikh, Alireza; Aghaz, Asal
Higher Education Quarterly, v73 n3 p312-327 Jul 2019
Commitment in the knowledge-intensive sectors has today become a key organisational dilemma as well as a serious managerial concern. In the university setting, faculty members' commitment to various stakeholder bases and the subsequent implications have hitherto been studied only to a limited extent. Through a quantitative survey, this paper studies university professors' various modes of commitment and investigates the role of university brand in the context of Iranian universities. The findings reveal that university professors with higher level of professional commitment tend to be more organisationally committed. Furthermore, it is shown that university brand can increase the impact of professional commitment on organisational commitment.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Iran
Grant or Contract Numbers: N/A