NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
PDF on ERIC Download full text
ERIC Number: EJ1220807
Record Type: Journal
Publication Date: 2019
Pages: 9
Abstractor: As Provided
ISSN: EISSN-1305-578X
Language Variation: Code-Mixing and Code-Switching in Pakistani Commercials
Riaz, Mehvish
Journal of Language and Linguistic Studies, v15 n2 p411-419 2019
English as an international language has left its impact on all the languages being spoken in the world. This impact has led to a world-wide language variation on a large scale. This variation can be evidently observed in the form of code-mixing and code-switching. The study explores and analyzes the frequency of code-mixing in the TV ads broadcasted in Pakistan so as to determine the level of variation that took place in Urdu due to English. Seventy commercials that have been shown during the years 2011-2015 have randomly been selected and the frequency of English words has been checked. The results show that so far as the language of commercials is concerned, Urdu has clearly been influenced by English due to multiple reasons such as fashion, ease and technological advancements etc.
Journal of Language and Linguistic Studies. Hacettepe Universitesi, Egitim Fakultesi B Blok, Yabanci Diller Egitimi Bolumu, Ingiliz Dili Egitimi Anabilim Dali, Ankara 06800, Turkey. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pakistan
Grant or Contract Numbers: N/A