Developing creative, impactful methods for delivering research-based Extension educational material is often challenging. However, options have increased as technological advancement has made online learning accessible to stakeholders, producers/farmers, and the general public alike. An interactive timely topics web tool (TTW) can enhance interaction with a program home page to aid Extension professionals in effectively disseminating relevant information to users. Use of an equine program TTW broadened the reach of programmatic resources to national and international scales and increased new and repeat contacts with the educational website. Providing opportunities for interactive web-based learning may enhance implementation of recommended practices and reportable outcomes within Extension programs.