The relation between mental imagery and visual perception is a long debated topic in experimental psychology. In a recent study, Wantz, Borst, Mast, and Lobmaier (2015) demonstrated that color imagery could benefit color perception in a task that involved generating imagery in response to a cue prior to a forced-choice color discrimination task. Here, we scrutinized whether the method of Wantz et al. warrants strong inferences about the role of color imagery in color perception. In Experiments 1-3, we demonstrate that the imagery effect reported by Wantz et al. does replicate nicely using their method but does not occur when cue-target contingencies and a redundancy between the imagery and response dimensions are removed from their method. In Experiments 4-6, we explored cued imagery effects further using a method in which the cued imagery dimension was orthogonal to the response dimension. The results of these experiments demonstrate that a compelling endogenously cued imagery effect does not occur for lone targets but does occur for singleton color targets embedded amid homogenous color distractors.