This paper investigates how U.S. Latina college students can attain leadership roles in college athletics. The theoretical framework used in this paper is Cultural Identity Theory (CIT). CIT posits that people carry and communicate several kinds of cultural characteristics (e.g., ethnic, national, and social class traits). While these cultural identities can remain strong over time, they can also fluctuate in significant situations, relationships, and life phases. In this paper, several case studies of successful U.S. Latina college athletes are included to demonstrate how CIT can support those athletes' embracing of their identity (so as to gain pathways to sports leadership).