ERIC Number: EJ1218709
Record Type: Journal
Publication Date: 2019
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Do Flexible Admission Systems Affect Student Enrollment? Evidence from UK Universities
K. Massoud, Hiba; Ayoubi, Rami M.
Journal of Marketing for Higher Education, v29 n1 p84-101 2019
We reveal the current level of flexible admission systems (FAS) at UK universities, and explore its impact on student enrollment rates. We employ quantitative analysis techniques for data collected and customized from the Higher Education Statistics Agency (HESA) in the UK, during the period 2010-2015. To understand the impact of FAS on student enrollment, six statistical tests were conducted. Based on the level of FAS adopted by universities, we identified four groups of UK universities: very low, low, medium, and high levels of FAS. No robust evidence exists to support claims that universities which apply a higher level of FAS have higher student enrollment. The study results were based only on secondary data collected from HESA, so future studies should be based on other types of data. This paper attempts to cover the missing elements of previous literature and its traditional research techniques.
Descriptors: Correlation, College Admission, Enrollment Trends, Universities, Foreign Countries, Admission Criteria, College Choice, Decision Making, Student Characteristics, Trend Analysis, College Applicants, Student Attitudes, Student Motivation
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A