ERIC Number: EJ1218688
Record Type: Journal
Publication Date: 2019
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Hedonic and Utilitarian Value: The Role of Shared Responsibility in Higher Education Services
Cao, Joanne T.; Foster, Jamye; Yaoyuneyong, Gallayanee; Krey, Nina
Journal of Marketing for Higher Education, v29 n1 p134-152 2019
While on-campus student housing availability has been shown to improve retention, the interdependence between students and providers in creating the value of campus living has not been explored. This paper, therefore, draws on theories from marketing and education to investigate the role of shared responsibility in educational service outcomes (perceived utilitarian value, perceived hedonic value, satisfaction, and positive word-of-mouth) in the context of university housing. Analysis using a general linear model shows that all dependent variables increase as students' sense of shared responsibility increases. These results contribute to the literature by introducing the notion of shared responsibility to the examination of student housing value perceptions. After implications for various stakeholders are discussed, recommendations for future research are given.
Descriptors: College Housing, Student Participation, College Students, Participative Decision Making, On Campus Students, Value Judgment, Student Satisfaction, Student Attitudes, Student Needs
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A