This research investigated the trends in reading literary fiction by students of Hasanuddin University and their main reasons for reading works of fiction. Reading tendencies were grouped into types, reading of fiction in print and fiction in electronic (cyber) media. The purposes of this study were: 1) to quantify the literary fiction reading media preferred by students; 2) to identify specific reasons for their choice of media; 3) to identify perceived personal benefits obtained from reading literary fiction, and 4) to evaluate readers? personal choices in terms of contents. The majority of students preferred to read using electronic media (62%), although a substantial majority preferred the classical printed book format (38%). The reasons given for preferring cyber literature (defined as works of fiction presented in an electronic medium) to printed literature were mainly practical, such as ease of access using electronic devices (tablets, computers, smartphones, etc.) as well as capacity and versatility, and that one multi-functional device can hold many books or other reading media. This research indicates that young people view reading fiction not only as entertainment, but also as a valuable and rewarding activity. The trend towards electronic media provides a growing and increasingly used opportunity for casual readers and enthusiasts to access and enjoy a wide cross-section of literary fiction.