This study focused on understanding more about how hospitality and tourism students prefer to learn and considers the implications that these preferences have for teaching methods. The case is made that learning preferences matter even though critics indicate that there is no evidence for the use of learning styles. Perceptions of students' learning preferences were gathered from students in six face-to-face undergraduate hospitality and tourism classes at a university in the southeastern United States. In accordance with previous research, hospitality students in this sample tended to prefer active learning opportunities. Implications, suggestions for teaching and further research, and limitations are presented.