The purpose of this study was to investigate the impact of the Sport Education Tactical Model (SETM) on game performance, content knowledge, and physical activity levels of university students enrolled in badminton. Thirty-eight university students completed 19 lessons. Pre- and posttests consisted of a 15-min, video recorded singles badminton match, plus a 50-question content knowledge test. Game performance was measured via the Game Performance Assessment Instrument. Physical activity levels during each SETM lesson were measured via Actigraph GT3X triaxial accelerometers. Paired-samples t tests revealed significant increases between pre- and posttest scores for game performance and content knowledge. Participants achieved 60.10% (9.03) in moderate to vigorous activity during badminton lessons. In conclusion, the SETM was effective in improving game performance and content knowledge while helping participants meet the recommended 50% moderate to vigorous physical activity level.