Registrars and other university offices are integral to students' full life cycle, from prospective students to alumni. In this more encompassing definition of enrollment management, registrars perform a number of duties that overlap with the objectives of enrollment management. This perspective paper analyzes the changes in the historic responsibilities of the registrar and presents new insights into the emerging role of the registrar as a leader in the field of enrollment management. The registrar profession is naturally one of systems thinking: utilizing technology to create systems and communications among offices to achieve intended outcomes. Because registrars operate between the worlds of academic and student affairs, they are able to make connections among various initiatives and strategies on campus. Effective registrars are self-aware regarding their place at the institution and are willing to test new strategies and technologies to improve operational efficiencies for students, faculty, and staff. Advancements in technology have liberated our work beyond operational management, providing the opportunity to begin evaluating policies and systems in order to engage and connect students, academic instruction and curriculum, and campus support services.