ERIC Number: EJ1216463
Record Type: Journal
Publication Date: 2016-Aug
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
Team Teaching of Creative Advertising and Public Relations Courses
Morris, Pamela K.
Journal of Advertising Education, v20 n1-2 p44-53 Aug 2016
Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for Advertising and Public Relations and Commercial Production for Advertising and Public Relations, were developed, delivered and assessed. A literature review of team teaching and creative instruction provides a framework for course designs and student surveys. Course evaluations and instructor reflections are the evidence used for evaluation. The study is important, as specialties from multiple practices, including those that require technology, are increasingly necessary for preparing students for these industries. The study adds to the literature about team teaching and provides a foundation for effectively collaborating on creative courses.
Descriptors: Team Teaching, Advertising, Public Relations, Educational Benefits, Curriculum Design, Student Characteristics, Teacher Characteristics, Student Attitudes, Teaching Styles, College Students, College Faculty, Interdisciplinary Approach, Holistic Approach
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A