ERIC Number: EJ1216389
Record Type: Journal
Publication Date: 2017-Nov
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
Teaching Ad Tech: Assessing Collaborative Teaching in an Advertising, Computer Science and Design Course
Newell, Jay; Tavanapong, Wallapak; Berghefer, Sherry
Journal of Advertising Education, v21 n2 p45-53 Nov 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by faculty from one university's advertising, computer science and human-computer interaction programs. The course was run twice, with a third one in progress. Students were predominantly advertising majors, with a minority of computer science and design majors. Two semesters of pre- and post-tests were analyzed, finding increases in student comfort with preparing and presenting technologically advanced solutions to advertising challenges.
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach, Design, Teaching Methods, Teacher Collaboration, College Faculty, Outcomes of Education, Majors (Students), Student Attitudes, Technology Integration, Course Descriptions, Case Studies, Video Technology, Course Objectives, Undergraduate Students, Communications
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A