One of the most critical functions on campus is enrollment management. As budgets become tighter and institutions rely more heavily on tuition, the competition to "make the class" intensifies. How can institutional research help inform strategic planning in such a market? This paper will discuss the way that institutional researchers can use exploratory spatial data analysis (ESDA) to help enrollment management professionals and senior campus leadership better understand how their institutional selectivity may be related to neighboring competitors. By knowing this information, campuses can make strategic decisions with respect to their enrollment management policies and procedures.