Media education is difficult to achieve as it is aimed at understanding and interpreting of the greatest concentration of sources and contents which are located in the media institutions. On the other hand, forming in two different and zealously protecting territory fields - pedagogy and media studies, media education is not yet positioned themselves in the relevant framework in almost all European countries. There are still no European or national mandatory requirements that would outlined its parameters in educational systems. This article is an attempt to enter the historical roots and placing the problems that accompany media education in our country - legal policy framework; capacity-building; teacher training; materials and other relevant content; funding; educational institutions, etc. Within the presentation of the condition of educational institutions in this area, the review study focuses on a successful Bulgarian experience in combining the two research directions with respect to media literacy - media studies and pedagogy at the biggest Sofia University "St. Kliment Ohridski". Recommendations are made whit respect to the future positioning of the relevant issues of media literacy policy in the European context.