The purpose of this study is to offer a nuanced examination of how Black families influence academic achievement and college-going by disaggregating data by ethnicity and nativity. Specifically, the authors explore how families shape the academic and college-going motivations of Black native students and Black immigrant students. Findings suggest that irrespective of ethnicity or nativity, students' academic motivation typically stemmed from family, with students describing a family expectation that they go to college. Students' self-motivation and future goal orientation also intersected with family as a source of motivation. Nevertheless, distinctions emerged across ethnicity and nativity in perceptions of how family influenced academic motivation and the messages students received from family members about college-going and academic performance.