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ERIC Number: EJ1213824
Record Type: Journal
Publication Date: 2019
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
From the Classroom to the Boardroom: Corporate Engagement Programs That Integrate Theory and Practice Onsite with Business Executives
Bennett, Delancy H.S.; Raymond, Mary Anne
Marketing Education Review, v29 n1 p88-103 2019
Building upon existing experiential learning processes, this paper presents an extended experimental learning framework for creating Corporate Engagement Programs (CEPs). The research answers the AACSB call for "engagement programs" which leverage passive and active pedagogies to connect in-class-lessons to engagement activities with corporate executives, helping bridge the gap between skills of marketing graduates and expectations of hiring managers. We present two CEPs using a seven-phase framework. Mixed-methods results suggest the programs successfully link in-class lessons to professional applications across five focal (SMART) objectives. Challenges, benefits, and suggestions for future research are discussed.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York (New York); North Carolina (Charlotte)
Identifiers - Assessments and Surveys: Learning Style Inventory
Grant or Contract Numbers: N/A