In the last decade, neo-liberal movements have entered parts of the Swedish society, bringing increased accountability and public management to preschool (catering for children aged 1-5 years). While early childhood education research has generally focused on preschool, children and teachers, few studies have explored the perspectives of preschool directors in contemporary times. This study helps fill this void by exploring the perspectives of eleven preschool directors about leadership and associated organization within Swedish preschools. Using content analysis, key findings suggest preschool directors take on many leadership roles within a preschool as they work with teachers, parents and upper administration leaders. The roles are sometimes conflicting and create unintended tension with teachers and parents as neo-liberal perspectives emerge.