ERIC Number: EJ1211509
Record Type: Journal
Publication Date: 2019
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Authentic Simulated Startups: Bringing the Real World into the Classroom
McNamara, Sue; McNamara, Anne
Journal of Education for Business, v94 n4 p209-216 2019
In this changing world, college graduates require new skills to be successful in jobs that may not yet exist. The authors describe an innovative instructional approach to teaching organizational behavior grounded in Kolb's model of experiential learning and problem-based learning. Specifically, the sample class is scaffolded across the semester by having student teams create and remain part of an authentic simulated startup business and engage in continual reflection. Data come from surveys of 151 undergraduates across six semesters. Students report developing the ability to work on a team and with diverse people, gaining an understanding of oneself, and learning about real-world business.
Descriptors: Business Administration Education, Experiential Learning, Problem Based Learning, Simulation, Undergraduate Students, Group Activities, Relevance (Education), Instructional Effectiveness, Scaffolding (Teaching Technique), Instructional Innovation, College Instruction, Student Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A