Albeit the moral identity construct has gained a pivotal status in moral psychology, previous research largely neglected cultural differences. The present study investigated moral identity from a cross-cultural perspective by comparing Western (Canadian) and Eastern (Chinese) cultures in three different contexts: family, school and community/society. The sample included 185 young adults from Canada and 148 from China. A modified version of the moral identity interview was administrated in each culture. All participants were asked to select 12-15 attributes describing a high moral person from a culturally inclusive list. They were then asked to rate the self-importance of the chosen attributes in the contexts of family, school and community/society. Overall, participants from both cultures viewed attributes reflecting benevolence and universality central to their moral identity. However, Chinese participants included a broader range of value domains in the definition of their moral identity. Moreover, Chinese participants scored higher on moral identity in the context of community/society than Canadians. The results indicate cultural similarity of moral identity with regard to some attributes. At the same time, there is meaningful cultural variability in individuals' moral identities across contexts.