The explosive growth of online learning in institutions of higher education has created a dire need for guidelines that instruct new and continuing online instructors about how best to teach in online spaces. The purpose of this exploratory study was to identify the roles of the online instructor and categorize critical competencies for online teaching based on a review of research and the perspectives of award-winning online faculty members. We interviewed eight award-winning online faculty members from across the United States. Based on interviews, it was found that online instructors assume five different roles: Facilitator, Course Designer, Content Manager, Subject Matter Expert, and Mentor. Common tasks of an online instructor course fell into two areas: Course Design or Teaching. This research has clear implications, not only for the literature research base, but for our institutions as well, as we continue to offer increasing numbers of effective online courses and programs to our students.