Grounded in self-determination theory, this exploratory quantitative study investigated motivational profiles of bachelor's degree-seeking students at an online, for-profit university. Cluster analysis revealed two distinct motivational profiles (internally and externally regulated) of 158 students enrolled in a bachelor's degree program. The significant differences between the two profiles offers support for the multidimensional nature of motivation as argued by selfdetermination theory. A chi-square test of independence revealed a significant association between motivational profile membership and gender. No associations were found between motivational profile membership and age. The results offer insights into the motivations of bachelor's degreeseeking students attending an online, for-profit university. Over two thirds of the students in this study exhibited high external forms of motivation. It is recommended that practitioners employ methods to increase autonomous forms of motivation in the online, for-profit educational setting. Understanding student motivations to graduate may help administrators, curriculum designers, and instructors develop focused interventions and best practices that could be used to increase graduation rates.