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ERIC Number: EJ120792
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
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On Readability and Listenability
Glasser, Theodore L.
ETC: A Review of General Semantics, 32, 2, 138-42, Jun 75
Warns journalists that too much concern for brevity as measured by the Flesch readability formula and the Fang listenability formula may unnecessarily restrict the use of symbols and, in turn, affect how the consumers of the mass media perceive and think. (RB)
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