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ERIC Number: EJ1197051
Record Type: Journal
Publication Date: 2018-Jul
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2158-2440
EISSN: N/A
A Comparison of Strategies for Recruiting Teachers into Survey Panels
Robbins, Michael W.; Grimm, Geoffrey; Stecher, Brian; Opfer, V. Darleen
SAGE Open, v8 n3 Jul 2018
We examine a range of options for recruiting teachers into a nationally representative survey panel. Recruitment strategies considered include a telephone-based approach and the use of promised incentives and pre-incentives of varying amounts and forms. Using a randomized experiment, we evaluate the effectiveness of five separate recruitment strategies and conduct a cost-benefit analysis. Our preferred strategy is one that uses a US$10 gift card as pre-incentive (it yielded a 27% rate of successful recruitment a cost of US$78 per recruited teacher). Statistical comparisons indicate that no other technique was superior to this strategy in terms of recruitment rate or cost-effectiveness. Efforts at refusal conversion after the initial approach were mostly ineffective. A comparison across demographic type characteristics of enrolled panelists and nonrespondents shows no substantial differences for any recruitment strategy considered. Hence, the potential for recruitment-level nonresponse to induce large bias into findings from surveys administered to the panel is minimal.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A