ERIC Number: EJ1197037
Record Type: Journal
Publication Date: 2018-Dec
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond?
Lee, Youngsu; Heinze, Timothy; Donoho, Casey; Fournier, Christophe; Jalal, Ahamed A. F. M.; Cohen, David; Hennebichler, Eike
Journal of Marketing Education, v40 n3 p196-210 Dec 2018
While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing sales careers. To help combat the situation globally, educators must develop and utilize effective sales ethics pedagogies. The first step involves understanding cross-cultural sales ethics perspectives. A convenience sample is drawn from five countries (United States, France, Germany, Indonesia, and New Zealand), and the Personal Selling Ethics Scale (PSE-2) is successfully used to examine culturally specific and gender-based evaluation differences. Gender-based ethical perspectives are of particular interest due to the growing gender diversity within sales professions. The study finds that cultural traditionalism/secularism and individualism/collectivism affect sales ethics evaluations. Likewise, gender and moral ideology affect evaluations. Women are more sensitive to ethical misconduct than men, and absolutist are more sensitive than exceptionists, situationists, and subjectivists. Specific pedagogical recommendations are provided.
Descriptors: Ethics, Gender Differences, Moral Values, Teaching Methods, Sales Occupations, Stereotypes, Career Choice, Negative Attitudes, Cross Cultural Studies, Foreign Countries, Cultural Influences, Individualism, Collectivism, Marketing, College Students, Student Attitudes, Attitude Measures
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States; New Zealand; Germany; Indonesia; France
Grant or Contract Numbers: N/A