ERIC Number: EJ1196954
Record Type: Journal
Publication Date: 2018-Dec
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Exploring Ethics and Client Work in Public Relations Education
Place, Katie R.
Journalism and Mass Communication Educator, v73 n4 p421-438 Dec 2018
The purpose of this study was to examine the role of ethics and service learning client work in public relations education. Interviews were conducted with students at three universities who had completed public relations client work. Findings suggest that ethics in client work involves honesty, respect, following personal convictions, bracketing personal values, and balancing ethical values. Students perceived that client work prepared them to be accountable, perform quality work, rely on mentoring, and learn that being ethical takes practice. Ultimately, client work appears to help students explore ethical beliefs and competencies in a realistic environment with assistance.
Descriptors: Ethics, Public Relations, Student Attitudes, Role, Service Learning, College Students, Values, Mentors, Private Colleges, Accountability, Coaching (Performance), College Faculty, Teacher Student Relationship
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A