Active learning and online education have become important aspects of knowledge delivery. Nevertheless, little research exists on how active learning techniques can be implemented in an online environment. Deliberate equivalence of methods and materials for onsite and online delivery mechanisms is often seen as a strong point in favor of a particular program. Online environment, however, demands adjustments. Blogging is one way to implement active learning techniques in a virtual classroom. The case study that involved 25 college composition students demonstrates that blogging overcomes the asynchronous nature of online classes and results in improved attitudes toward writing as it shows real-world application of the skills acquired in a classroom and makes students see writing as presentation of self.