Purpose: The purpose of this paper is to explore the governance of educational reform, as an interpretive process -- "interpretive governance" -- through a case study of five superintendents living in a predominantly Swedish-speaking region in Finland. Design/methodology/approach: To foreground superintendents' perspectives on reforms as simultaneously reflective and constitutive of governance processes, the research applies and extends Rhodes' (2012) notions of "network governance," "meta-governance" and "interpretive governance." Interpretive governance, an underresearched area, is construed as particularly important for developing better insights into how school reform is understood by key actors involved in its enactment. Findings: The research identifies what are described as three "deliberative" dimensions of interpretive governance; these modes of governance are elaborated as "dialogic," "directive" and "defensive" in nature. Originality/value: The study reveals senior educators' interpretations of governance as multifaceted, and argues that these complex modes of deliberation need to be taken into account to better understand how school development is understood and enacted in municipal and school settings.