This paper explores: (a) the impact of psychology education governance on our understanding of subjectivity and (b) how this functions for neoliberal capitalist structures. The ways-of-knowing, power relations and perceptions of subjectivity are approached through texts selected from official documents governing the curriculum, and qualitative interviews with psychology students, including postgraduates with teaching responsibilities. Discourse is analysed using Foucauldian theory. The key findings are that a positivist psychology curriculum (a) is largely market driven, (b) is a way-of-knowing that subjugates and objectifies the subject (c) works to substantiate individualist discourses and that, finally, (d) despite claims of neutrality, constructs a subject that works to meet neoliberal capitalist objectives.