Introduction: Veblen's The Theory of the Leisure Class introduced the concepts of conspicuous consumption and conspicuous leisure. These concepts are valid today, and one's online behaviour, social media engagement and general abundance of information help create a broader conspicuous self. Method: Two grids are used to illustrate concepts relating to the conspicuous self. One assesses information domains vs. risk and the other creates categories formed by the intersection of information abundance and one's conspicuous profile. Analysis: Using the information grids, general scenarios are identified and four categories are created reflecting information abundance, one's online presence and the trade-off between an information sender and information recipient's control of information. Results: Within this structure, various scenarios, risks, and amelioration strategies are presented and discussed. These can inform further analyses performed by individuals and organisations. Conclusions: Information technologies can support, further promulgate, or even inhibit conspicuous behaviour. P people may expand their conspicuous behaviour by employing strategies that craft their message and target micro audiences, or people may pull back from social media and online behaviour, while finally, people may choose to live with less privacy and more public lives. In each case, users may make behavioural adjustments to mitigate the predicted consequences.