ERIC Number: EJ1195745
Record Type: Journal
Publication Date: 2018
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Undergraduate Choice of Major and Major Satisfaction: An Expanded Role for Personality Measures
Pritchard, Andrew; Fudge, Julie; Crawford, Elizabeth Crisp; Jackson, Jeremy
Journal of Marketing for Higher Education, v28 n2 p155-174 2018
Students' personality traits are among the most important determinants of students' choice of major and their satisfaction with that major. A survey of 849 students at three public universities and one private university in two regions of the United States finds that a student's personality also affects the power of non-personality influences on the choice of major. These influences, in turn, affect the likelihood that a student will be satisfied with the major. These findings will allow academic advisors and counselors to draw additional value from personality measurements often used in helping students choose their majors.
Descriptors: Undergraduate Students, Student Attitudes, Majors (Students), Personality Traits, Decision Making, Academic Advising, Personality Measures
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A