Land-grant Extension institutions face increasing expectations to use data to communicate value and drive program and organizational development. In this article, we introduce the University of Wisconsin--Extension Data Jam Initiative, an integrated qualitative software, methods, and data analysis curriculum. The Data Jam Initiative is an evaluation capacity building framework for collaborative, mentorship-based analysis sessions across an institution and across disciplines. Through sharing exemplar applications of this curriculum, we illustrate how the Data Jam Initiative prepares Extension institutions for using qualitative data in service of communication to stakeholders, program development, and organizational growth.