It is very crucial to know how the notion of physical education is perceived by the Principals who are responsible for the school administration and to know the mission and visions they have put on these concepts. The aim of this study is to reveal the metaphoric perceptions of school Principals about physical education concept. The research group is consisted of 153 school principals in Ankara in 2017-2018 academic year. The datum is like "Physical Education is like .........., it is because ......." It was gathered with an open-ended survey containing the sentence. Content analysis technique was used in data analysis and interpretation. In this research, the data were analyzed under the headings of coding and sorting, category development, validity and reliability, data interpretation by taking into consideration the content analysis stages. Metaphors were gathered in 6 different categories as a result of the grouping formed according to the common characteristics of 66 metaphors produced that are related to the concept of Physical Education and produced by school Principals. Among these metaphors, it is seen that the most used ones are lesson, activity, power, socialization, discharge and need.