One of the critical components of achieving and maintaining business school AASCB accreditation is the collection of assessment data that provides evidence that a program is meeting its assurance of learning (AOL) goals. Although turnkey assessment solutions are available from outside vendors, customized approaches to gathering quality data can be more feasible than program directors might currently believe as well as offer significant value-add to an MBA program. In this paper, a customized process used to collect the entirety of the assessment data needed within an MBA program is discussed. Specifically, detailed processes are examined regarding how indirect reflective student data from an MBA portfolio course is collected and combined with more direct objective data from faculty assessments of student work. The work also discusses the strengths, limitations, and effectiveness of the prescribed data collection processes.