Understanding the media as co-producer of education policy is at the centre of this study. The media's strong focus on education crisis in recent decades serves as a background. The aim is to investigate education discourses that are dominantly actualised in media texts during electoral periods, and to analyse how they construct education and subjectify teachers. A further aim is to be responsive to discourses that are alternative to those dominating. Theories with reference to Foucault, Deleuze and New Media Theory are used. Two text bodies from a Swedish newspaper in the electoral years of 1998 and 2014 are analysed. The findings indicate a changed media apparatus in 2014 due to digitalisation, a dichotomisation of education that increases over time, the construction of an educational crisis evident in 1998 and despotically set in 2014, where teachers, who are positioned as heroes in 1998, are blamed and held accountable in 2014. There are some scarce and murmurs of alternative discourses in the hyper-textual media apparatus of 2014 that bring hope of a different educational policy debate to come.