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ERIC Number: EJ1194047
Record Type: Journal
Publication Date: 2018
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2167-8715
EISSN: N/A
Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using the TARES Test for Ethical Persuasion
Pearce, Kevin J.; Baran, Stanley
Journal of Media Literacy Education, v10 n3 p57-79 2018
In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids' lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form of media literacy intervention. In this study, we test to see if framing the concept of advertising to children as being unethical (using the TARES test) will increase parents' willingness to engage in medial literacy intervention techniques. Results show that when advertising to children is framed as being unethical, parents indicated a greater willingness to engage in concept-oriented communication as a media literacy intervention than when the negative effects of advertising is presented without an ethical framing.
National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail: editor@jmle.org; Web site: http://digitalcommons.uri.edu/jmle/
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A