ERIC Number: EJ1192343
Record Type: Journal
Publication Date: 2018
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1364-5579
EISSN: N/A
Testing Different Rank Order Question Layouts for PC and Smartphone Respondents
Revilla, Melanie; Couper, Mick P.
International Journal of Social Research Methodology, v21 n6 p695-712 2018
We studied the impact of different layouts for rank order questions on respondent effort, data quality, and substantive results among PC and smartphone respondents, in an experiment in an opt-in online panel in Spain, using an order-by-click design. We experimentally varied the device, the number of columns, and, for smartphone respondents, the position of the 'next' button in questions on trust in institutions.We found some evidence of lower data quality for smartphone users but no evidence that presenting ranking items in one column performs differently than two columns. We also find little evidence that these effects differ by the number of response options presented or the number to be ranked. The placement of the 'next' button had little effect on performance on ranking items. Overall, our findings suggest that the format and layout of order-by-click questions has little effect on data quality, regardless of device used.
Descriptors: Telecommunications, Handheld Devices, Foreign Countries, Trust (Psychology), Responses, Online Surveys, Personality Traits, Compliance (Psychology), Layout (Publications)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain
Grant or Contract Numbers: N/A