The basic business statistics course is ideal for incorporating multiple objectives related to program learning goals common at most business schools. Along with quantitative reasoning skills, activities are described that allow the measurement of student outcomes related to oral communication and ethics. Strategies include the hidden curriculum approach, term projects involving real data, class presentations, and an emphasis on the ethical use of statistics. These approaches are implemented across multiple sections over multiple semesters, illustrating the untapped potential of this course for achieving multiple learning goals as well as how results can be used to refine assessment methods and improve instruction.