The changing face of qualitative research has opened up discourses on the validity and rigour of research processes and products. A current debate is whether the criteria traditionally used to judge the rigour of quantitative research are appropriate to assess the academic integrity of qualitative research including autoethnography. The purpose of this article is to appraise views on the academic rigour, validity and scientific accountability of research in general and autoethnographic research in particular. The researcher reports on issues of rigour in conducting autoethnographic research from her own experience and that of published autoethnographic researchers. The issue of relevant appraisal criteria against which the research integrity and rigour of autoethnographic studies can be assessed is investigated. It is concluded that the academic rigour of autoethnographic studies should be established to enhance its credibility and value and that the criteria used need to be judiciously determined and applied.