NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1189853
Record Type: Journal
Publication Date: 2017
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1364-5579
EISSN: N/A
Available Date: N/A
Improving Web Survey Efficiency: The Impact of an Extra Reminder and Reminder Content on Web Survey Response
Van Mol, Christof
International Journal of Social Research Methodology, v20 n4 p317-327 2017
With the growing possibilities for conducting web surveys, researchers increasingly use such surveys to recruit student samples for research purposes in a wide array of social science disciplines. Simultaneously, higher education students are recurrently asked to complete course and teacher evaluations online and to participate in small-scale research projects of fellow students, potentially leading to survey fatigue among student populations across the globe. One of the most frequently reported effects of over-surveying is a decrease in overall response rates. This situation has significant impacts on the generalizability and external validity of findings based on web surveys. The collection of reliable data is, nevertheless, crucial for researchers as well as educational practitioners and administrators, and strategies should be developed for achieving acceptable response rates. This paper reports on a methodological experiment (N = 15,651) conducted at the University of Antwerp, Belgium, in which possible strategies to improve survey response are explored. I specifically focus on the impact of an extra reminder as well as specific reminder contents on response rates. The results reveal that extra reminders are effective for increasing response rates, but not for diversifying the sample.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Belgium
Grant or Contract Numbers: N/A
Author Affiliations: N/A