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ERIC Number: EJ1189088
Record Type: Journal
Publication Date: 2011
Pages: 24
Abstractor: As Provided
ISSN: EISSN-2155-5834
Saturday Morning Television Advertisements Aired on English and Spanish Language Networks along the Texas-Mexico Border
Barroso, Cristina S.; Rodriguez, Dianeth; Camacho, Perla L.
Journal of Applied Research on Children, v2 n2 Article 17 2011
Objectives: The aim of this content analysis study is to characterize the TV advertisements aired to an at-risk child population along the Texas-Mexico border. Methods: We characterized the early Saturday morning TV advertisements aired by three broadcast network categories (U.S. English language, U.S. Spanish language, and Mexican Spanish language) in Spring 2010. The number, type (food related vs. non-food related), target audience, and persuasion tactics used were recorded. Advertised foods, based on nutrition content, were categorized as meeting or not meeting current dietary guidelines. Results: Most commercials were non-food related (82.7%, 397 of 480). The majority of the prepared foods (e.g., cereals, snacks, and drinks) advertised did not meet the current U.S. Dietary Guidelines. Additionally, nutrition content information was not available for many of the foods advertised on the Mexican Spanish language broadcast network category. Conclusions: For U.S. children at risk for obesity along the Texas-Mexico border exposure to TV food advertisements may result in the continuation of sedentary behavior as well as an increased consumption of foods of poor nutritional quality. An international regulatory effort to monitor and enforce the reduction of child-oriented food advertising is needed.
Children At Risk. 2900 Weslayan Street Suite 400, Houston, TX 77027. Tel: 713-869-7740; Fax: 713-869-3409; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Institute on Minority Health and Health Disparities (NIMHD) (DHHS/NIH); National Institute of General Medical Sciences (NIH//DHHS)
Authoring Institution: N/A
Identifiers - Location: Texas; Mexico
Grant or Contract Numbers: P20MD00017006; 5R25GM06592507