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ERIC Number: EJ1189016
Record Type: Journal
Publication Date: 2018
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1364-5579
EISSN: N/A
When near Means Related: Evidence from Three Web Survey Experiments on Inter-Item Correlations in Grid Questions
Silber, Henning; Roßmann, Joss; Gummer, Tobias
International Journal of Social Research Methodology, v21 n3 p275-288 2018
In this article, we present the results of three question design experiments on inter-item correlations, which tested a grid design against a single-item design. The first and second experiments examined the inter-item correlations of a set with five and seven items, respectively, and the third experiment examined the impact of the question design on inter-item correlations of follow-up questions. We found that the inter-item correlations in grid designs were higher for both the set of five and seven items than for questions in a single-item design. Additionally, the inter-item correlations of the set of follow-up questions were higher if the preceding set of questions was presented in a grid. According to the findings of the present research, respondents seem to apply the interpretative near means related heuristic when answering grid questions, and also when answering follow-up questions preceeded by grid questions.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A