Recently, there has been an increase in the Higher Education (HE) options (in terms of both courses and institutions) available to students in the UK. Given that the choice of institution and field of study are crucial for students' future careers, we investigated how attributes of the institutions and courses determine students' choices, and how they interact with student characteristics. Data on graduates with a STEM background, who started a course in 2010/11 in an English HE institution, was analysed using a conditional logit model. The research demonstrated that an institution's prestige, degree subject area and distance from home play an important role in students' choices. Furthermore, distance from home to the HE institution is a potential barrier to fair access, as socio-economically deprived students may have less choice if they are not able to travel as far.