ERIC Number: EJ1185096
Record Type: Journal
Publication Date: 2018
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1812-9129
EISSN: N/A
Marketing Meets Microbiology: An Interdisciplinary Approach to Liberal Arts Education
Mellon, Amiee; Sestero, Christine
International Journal of Teaching and Learning in Higher Education, v30 n2 p370-387 2018
To address the recent calls for integration between liberal arts education and the business curriculum, we designed the team-taught interdisciplinary course, How to Cell: Marketing Meets Microbiology. The course blended multiple introductory courses, focused on environmental issues involving microbiology, and addressed how they were being "marketed" to the public. It introduced students from business, science, and other majors to presumably unrelated topics. Our main objective was to help students gain a greater sense of awareness about the roles of business and science in environmental management activities.
Descriptors: Liberal Arts, Business Administration Education, Interdisciplinary Approach, Integrated Curriculum, Introductory Courses, Microbiology, Marketing, College Students, Majors (Students), Environmental Education, Experiential Learning, Assignments, Student Satisfaction, Course Evaluation, Outcomes of Education
International Society for Exploring Teaching and Learning. Web site: http://www.isetl.org/ijtlhe
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A